Writing is fun. Putting together a children’s picture book and getting it published is always an exhilarating experience. However, that is the fun side of writing. The not so fun side is actually marketing your book and getting as many people to know about it and hopefully buy it. This is the part of writing or publishing a book that leaves most writers frustrated.
The reality is that just because a book is published does not mean it can never be revisited. I always read and re-read books I’ve written to see if there’s something I need to edit that can improve a reader’s experience as well as boost sales. With this in mind, one of my books has been given me cause for concern.
An author’s books are like his babies and he/she wants them all to do well. All my children’s books so far have been favorably received by the market and have all achieved best seller status in one or multiple categories in the Amazon store. However, What Do You Call a Baby Lion? hasn’t done so well. I’ve really been thinking of what I could do to make it more popular.
Over the weekend, I believe I discovered what has made this book not so popular. Two things actually and they are:
- The Title
- The cover
The Title – I believe (and please feel free to disagree) that the title doesn’t lend itself to a wide audience. Anyone who isn’t interested in lions will overlook this book. Also the title doesn’t fully represent what the book is really about – BABY ANIMALS. The concept behind this book was to introduce little children to the names of baby animals. The book starts with a little boy whose mom has just had a baby girl and he wonders what baby animals are called.
The Cover – You know the popular saying ‘Don’t judge a book by it’s cover’ Well, with regard to a human being, I totally agree. You might be making a big mistake judging as hopeless the scruffy, shy looking guy in front of you at the check out till who might actually be the CEO of a Fortune 500 company. However, when it comes to books, your cover is everything. Or at least is the first frontier upon which the battle is either won or lost.
Of all the books I have published, I never had that YES feeling (with What Do You Call a Baby Lion?) when I got it back from my book cover designer. Too much white space, I really wasn’t feeling the brown font, the square around the lion seemed forced etc.
So for the past month, it’s been rumbling in my mind what to do with ‘What Do You Call a Baby Lion?’ And over the weekend I came up with the solution.
The title of the book will be changed to ‘I Love Baby Animals’
Also, based upon the feedback I have received, the cutest animal in the book was the baby hedgehog. This will now be the main character on the book cover. There will be yellow text on a green background for the cover. This has worked really well on my other books and I’m hopeful it’ll be the same on this book.
My designer is currently working on the book cover and once that has been completed, I will relaunch the book and have a free download day.
If you’re an aspiring author and wondering why your book isn’t selling so well, there’s always something extra you can do. I’m hopeful the tweaks I have done will have a positive effect on the sales of this book. Will report back sometime next week to let you know how it went. Also watch out for the announcement on the free download day.
I would really love your comments with regard to this post.